Even Blizzcon is marketed as a pop culture spectacle instead of the usual 'convention-style' marketing. Starcraft took the form of competitive sports in South Korea, so Blizzard tried to push WoW arena as a competitive sport when WoW attained the popularity potential in the US. China's a bit off topic, so I'll skip it.
What it does care about is money, mountains and mountains of it.īlizzard's strategy in at least the last five years have been in large part trying to recreate their success with Starcraft in South Korea in other regions (most notably China and United States). Activizzard is not the least bit concerned about consumer privacy nor trolls. If you want to stop RealID, you'd have to first understand the reasoning behind its implementation.
